There have been more than one thousand mergers and acquisitions worldwide in the media and marketing sector in 2016. With an increase by 6 percent compared to 2015, growth continued for the fourth year in a row. Also the total transaction value of these transactions increased significantly. This is apparent from the annual analysis by consultancy firm Ciesco, which presented its Global M&A Review-report for 2016 at law firm Van Doorne.
Last year was a record year for M&As in the technology-enabled media and marketing sector. With a total of 1,175 transactions, the increase continued for the fourth year in a row. The worldwide total transaction value was 82.6 billion dollars, an increase by no less than 36% compared to 2015. This amount is exclusive of the three huge transactions that stood out last year.
The most prominent acquisition was made by AT&T. The global telecom giant bought Time Warner, the American media conglomerate, for an amount of no less than 85.4 billion dollars. The other two deals that stood out were the acquisition of the professional social media platform LinkedIn by Microsoft and the full acquisition of British Sky by 21st Century Fox. Companies active in the fields of Marketing Technology, Mobile, Data & Analytics and Advertising, Branding & Creative were the most popular targets in the market.
"Television is not dead!"
Ciesco's Global M&A Review-report for 2016 was presented to an audience of professionals from the media, marketing and communication sectors, M&A lawyers, civil-law notaries and journalists. In addition to the presentation of the Ciesco report, several speakers delivered inspiring stories, for example about how tech companies attach more and more value to "Meaning over Money". Willem van de Schoot (Havas Lemz) talked about his conviction that also companies should have the opportunity to win a Nobel prize. “Television is not dead" and four other myths about the disruption of TV were negated by Patrick Alders (WeAreFreeAgents). Diederik Breijer (IPG Mediabrands) talked about the transformation, integration and incorporation of acquired companies within his own company. The transformation of IBM and the diversity of its innovations within the current market were described by Lot Keijzer (IBM Interactive). Finally, Robert van Rooijen (Hatch) talked about the force of a sales tracking network for major retail companies in the world.
Expert in Technology, Media & Telecom mergers and acquisitions
Van Doorne is an experienced player in the field of mergers and acquisitions in the TMT market in the Netherlands. The firm has played an important role in some of the biggest transactions in the Dutch market, such as the acquisition of Lemz by Havas Boondoggle, of Digidentity by Solera and of brightONE by CRM Partners Group.
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